Enhance your online presence with a professional website
A website is one of the most important things independent insurance agents should have. Not just any old website will do, either. It needs to be appealing and easy to find, or you risk losing customers and missing out on prospective new ones. When you invest in EZLynx Agency Websites™, you get a team of experienced web designers who work with you to create a custom website that’s aesthetically pleasing and optimized for search engines to make sure your business is found. You also have the option to integrate our online quoting tool and client portal into your website to seamlessly service insureds and convert prospects to actual customers. Join the ranks of the best insurance agent websites and see your business thrive.
Let us help make you a website marketing pro
Not only do our websites look great, but they come loaded with all the features you need.
- Mobile-friendly
- Uniquely written insurance content
- Local optimization
- "Click to Call" and "Get Directions" buttons (which are shown to boost lead generation conversion)
- And so much more!
Why have an agency website?
Develop a Digital Presence
A website gets your agency online and ready to generate leads, plus creates a point of access for your customers.
Meet Prospects Where They Are
More insurance search queries are happening on mobile, and our websites adjust to fit and display beautifully on all screen sizes.
Make a Great First Impression
With over 60 design templates to choose from, you can create a customized website that matches your branding and will wow shoppers.
Get People to Your Website
We work with you to ensure your content is Google search optimized, so when consumers are looking for insurance, they find you.
What sets EZLynx Agency Websites apart from other websites?
Looking for more 5-star Google reviews, but have trouble finding the right time to prompt satisfied customers? We’ll work with you to automate these requests through EZLynx Management System™. Positive Google reviews enhance your agency’s brand and boost where your business lands on the search results page.
As technology experts, we combine our local search engine optimization (SEO) and consumer behavior knowledge to improve your local online presence. Our websites are optimized for the latest local search engine algorithms, giving your agency the best chances of being found.
EZLynx Social Reach places your website in front of potential customers on social media. EZLynx Local Reach lists your website in the top 50 online directories that consumers are brought to when researching insurance online.
We walk you through the set-up process and help get your site up and running exactly how you want it. We handle development and branding and even provide suggestions on best practices for websites in the insurance industry. We’ll even hold quarterly reviews to show how your website is performing and answer any questions.
An easy-to-use website editor lets you make the real-time adjustments you want to your website. Quickly update your homepage and site content without worrying about "breaking" your site by sifting through lines of HTML code. For more challenging changes, let our developers make edits for you with an allotment of quarterly changes.
Not a writer? No problem. We can provide you with an initial placement of relevant, custom content for your website and create unique blog articles that provide a constant source of customized, fresh, insurance-related information, ensuring an active, engaging site that drives website visitors.
Insurance agents like you use and love EZLynx
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“Nowadays, customers want to look at a website first before making a decision, and we know that having a strong online presence is a critical function to establish better connections with customers and prospects. Not only does switching to EZLynx provide us with simpler policy workflows and integration than our previous software, but the built-in website tool is an important growth lever for us, as clients can conveniently access our insurance products and easily input their information for quotes.”
Assistant Office Manager, Pelican Coastal Insurance
Agency website FAQs
A professional insurance agency website needs to balance functionality with user experience. Best practices include prominently displayed contact details (phone number, email and address), comprehensive descriptions of insurance products offered, easy-to-use quote request forms, and an about page highlighting agency credentials and team members. Client testimonials build trust, while educational resources like blogs and FAQs position your agency as an industry authority. Additionally, incorporate clear calls-to-action, social media integration, and mobile responsiveness to maximize engagement and conversion opportunities.
Independent insurance agencies should choose between templates and custom design based on their budget, differentiation needs, and growth plans, with templates offering cost-efficiency and custom designs providing uniqueness and scalability.
Very important. Today's consumers expect seamless experiences across all devices, making mobile optimization non-negotiable. A responsive insurance agency website automatically adjusts its layout, navigation, and content presentation based on the user's screen size, ensuring readability and functionality whether viewed on smartphones, tablets, or desktops. Beyond user experience, Google's mobile-first indexing means search rankings are primarily determined by the mobile version of your site. Insurance agencies without mobile-responsive websites typically see higher bounce rates, lower engagement metrics, and missed conversion opportunities.
Most definitely. Online quote tools satisfy the immediate needs of insurance shoppers who expect instant information, capturing their interest at peak engagement. Client portals add tremendous value to insurance agency websites by offering policyholders 24/7 access to their documents, billing information, and claim status. This self-service capability reduces administrative workload while improving client satisfaction. Integration with agency management systems ensures data flows seamlessly between your website and back-office operations, creating efficiency while maintaining data accuracy.
Resources
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The Importance of Having a Responsive WebsiteUnderstand what it means to have a responsive agency website and why it’s so important.
Read Now
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SEO and PPC for Insurance Agencies: An EZGuideLearn how to master digital marketing with effective strategies for Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
Read Now
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Getting Customer Reviews That Bring You More Business: An EZGuideThis guide offers actionable strategies to help you generate impactful reviews and boost your agency’s credibility and visibility.
Read Now
Resources
-
The Importance of Having a Responsive Website
Understand what it means to have a responsive agency website and why it’s so important.
Read Now
-
SEO and PPC for Insurance Agencies: An EZGuide
Learn how to master digital marketing with effective strategies for Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
Read Now
-
Getting Customer Reviews That Bring You More Business: An EZGuide
This guide offers actionable strategies to help you generate impactful reviews and boost your agency’s credibility and visibility.
Read Now